Weekly Business Boosting Checklist for Mortgage Brokers:
- Network with Professionals:
Attend networking events and industry conferences to connect with real estate agents, financial advisors, accountants, investment advisors and other professionals in related fields.
Join online communities and forums to engage with potential referral sources and stay updated on industry trends.
- Engage with Existing Clients:
Follow up with previous clients to maintain relationships and inquire about any new referral opportunities. Be proactive in asking for referrals. You can use a simply strategy with past clients and friends by asking them who they would use if they were to sell their home, invest their money, work with an accountant and then use that list to start building new relationships. Go back and look at APS for realtor connections, who lawyer was on their closing, track all referral sources in velocity and reward them.
Offer valuable resources, such as informative articles or personalized tips, to stay top of mind with past clients. What can you do to differentiate yourself.
- Enhance Online Presence:
Regularly update and optimize your website, ensuring it showcases your expertise, success stories, and client testimonials. Again, what makes you stand out. Does your online presence reaffirm the type of referral source and client you want to work with. Does it highlight your Unique Selling Proposition USP.
Leverage social media platforms like LinkedIn, Facebook, and Instagram to share industry insights, client successes, and helpful tips.
Engage with your audience by responding to comments, messages, and inquiries promptly. Liking posts doesn't do much but meaningful comments do.
- Seek Testimonials and Reviews:
Reach out to satisfied clients and request testimonials or online reviews that highlight their positive experiences.
Feature these testimonials on your website and social media platforms to build trust and credibility among potential clients.
People who leave reviews are more likely to refer business. Just the process of asking for a review or getting one to write one, draws attention to your business. Reviews are one of the best ways potential clients and referral sources can determine if they want to work with you.
- Create Compelling Content:
Develop a content strategy that focuses on educating and empowering your target audience. The key here is target audience, you have to define that.
Write informative blog posts, record videos, or host webinars on mortgage-related topics, home buying tips, market trends, and financial planning.
Don't get overwhelmed. Pick one idea, give it 30, 60, 90 days and see how it works then pivot if not working or double down if it is.
- Collaborate with Realtors:
Build strong relationships with local real estate agents who can refer clients to you. You most likely next client will come from a realtor working with a buyer. If you don't have realtors your missing a very easy referral process.
Offer educational workshops or seminars to realtors, showcasing your expertise and providing them with valuable insights to share with their clients. Help realtors build their business, make introductions to them. Share their content and have your content shared, its all about collaborations.
- Utilize Email Marketing:
Regularly send informative newsletters or email updates to your contact list. Segment the list so you can target and write more directly to your referral source. Its more impactful having a direct conversation with group or realtors, lawyers, accountants, past clients, pre approvals, proposects etc than bleeding
them all into one email category.
Share relevant industry news, market updates, and exclusive mortgage offers to keep clients and potential leads engaged.
- Stay Informed:
Continuously educate yourself on industry changes, mortgage rates, and lending policies.
Stay updated on market trends and economic factors that impact the mortgage industry.
Subscribe to relevant industry publications, follow key influencers, and participate in educational webinars or seminars.
You need to know the market to win business, it helps set you apart as many of your peers are not on top of this. If you don't know lenders products and services its hard to do business development. Marketing solutions especially niche is a key tool for success in this industry.
- Monitor Online Leads:
Track and respond promptly to online inquiries and leads generated through your website, social media platforms, or online directories.
Ensure your online contact information is up to date and easily accessible for potential clients.
- Evaluate Marketing Efforts:
Regularly assess the success of your marketing initiatives and adjust strategies as needed.
Understand what your trying to accomplish. Building a brand is different than marketing but go hand in hand. Looking for a lead is also different. Understand the objective in everything you put out there and have a goal/objective.
Analyze data from website analytics, social media insights, and email marketing metrics to identify areas of improvement and optimize your efforts.
Remember, consistent effort and dedication are key to achieving long-term success as a mortgage broker. By following this weekly checklist and adapting it to your specific business needs, you'll be well on your way to attracting more clients and growing your mortgage business. Good luck!